Should the qualities that a customer, a carrier and an employee look for as desirable in a company be different based on each interest group, or should they be the same? How a company views that will determine whether any of these 3 groups will want to engage in a business relationship and how long they will want to stick around. At AMAC, our core belief is the 3 groups look for the same qualities, with one central need:
– Trust.
In a business that is largely transactional and one in which the 3 groups are not bound under contract to continue a working business relationship with us, the amount we are trusted determines if a customer intends to give us another shipment, whether an employee is out looking for another job and whether a carrier wants to hear from us again.
With trust, a customer is thinking about us in a long-term role, not in a transactional role, a carrier views us as a business partner, not just another broker with a shipment and an employee sees us as family, not just a short term paycheck until they can find something better.
Trust is key; it is our most precious asset.
Although it is invisible, it is like a promise.
It is either honored or it is not.
